About Us

Alison Friedman founded The Marketing Lab after witnessing a common challenge faced by diverse businesses: whether a resource-constrained startup or a large corporation hampered by outdated processes, many struggled to focus on growing their enterprises. They were caught up in the day-to-day operations, neglecting the strategic initiatives necessary for sustained growth.​

In response to this trend, The Marketing Lab was established to provide small teams with a structured roadmap to achieve their ambitious goals.

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With over 25 years of industry experience, Alison has honed her marketing expertise through in-house roles at leading companies, including Hearst Magazines, Condé Nast Publications, Virtual Health Partners, and TytoCare.  

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